18 June 2021 Europe

Rolls-Royce Implements New Brand Architecture At Its Power Systems Business Unit

Rolls-Royce's Power Systems business unit now presents itself to the world with reorganized brand architecture. Rolls-Royce will be the corporate and employer brand. The mtu brand, which is well known to customers, will be reinforced as the sole product and solution brand. With this new branding, Power Systems is creating clarity at the product and solution level, while at the same time underscoring its affiliation to British parent Rolls-Royce. The visible result is that all the business unit’

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