12 July 2019

Alstom Unveils Its New Brand Identity: Mobility by Nature

Alstom’s brand signature and visual brand expression are evolving to reflect the Group’s new ambition: “Be the leading global innovative player for a sustainable and smart mobility”. This new brand signature will be “mobility by nature”.

This tagline is the result of an internal poll in which more than 2,500 employees made proposals for expressing Alstom’s vision. It will replace the current signature Designing fluidityand will be supported by a complete renewal of Alstom’s visual brand expression. Both will be implemented from October 2019.

Through this brand signature, we wanted to emphasise two messages. First, the fact that today we are a pure player in the mobility field. Second, to reaffirm our commitment to sustainable mobility. This new signature perfectly expresses who we are, and the new visual brand identity will allow us to bring consistency and modernness in the way we express ourselves,” said Bruno Tourne, VP Communications at Alstom.

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