Alstom’s brand signature and visual brand expression are evolving to reflect the Group’s new ambition: “Be the leading global innovative player for a sustainable and smart mobility”. This new brand signature will be “mobility by nature”. This tagline is the result of an internal poll in which more than 2,500 employees made proposals for expressing Alstom’s vision. It will replace the current signature Designing fluidityand will be supported by a complete renewal of Alstom’s visual brand ex
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